Modern marketing has perfected the art of manufacturing FOMO. A combination of countdown timers, limited-stock prompts, ...

Avaada Group, an integrated clean energy conglomerate, launched a brand campaign, ‘Always Clean, Always On’, underscoring the ...

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...

Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.

VML has appointed Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES Hub), India in a bid to accelerate the agency’s ...

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural ...

The limited-edition range is supported by a new campaign amid a nationwide retail rollout.

For someone who has spent 25 years inside Perfetti Van Melle (PVM) India, Nikhil Sharma’s view of marketing is disarmingly ...

The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

The crux of the story is the role played by WhatsApp’s Voice and Video Notes in helping overcome those and making a union ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...