With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

Now, Tinder in India is taking that one step further with the launch of ‘School of Swipe’, a fun, feel-good digital resource ...

Omnicom has closed its acquisition of rival Interpublic Group, the company confirmed in a stock market filing on Wednesday ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts ...

During his two-week tour across Mumbai, Kuala Lumpur and Singapore, Tristan Roy met with some of Edelman’s largest regional ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...