Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...