Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...