Publicis Creative U.S. has hired Charlotte Tansill as President of Social, Creator and Earned in a newly created role, per ...

Little Dot Studios introduces Channel Intelligence Partner (ChIP), a proprietary analytics platform designed to optimize ...

Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients for its U.S. operations.

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater ...

Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service, ...

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing across the UK and select European markets, with an account valued at approximately £750,000, ...

Sprinklr has expanded its global strategic partnership with SAMY, a social-first agency with more than 1,000 employees operating across 20 offices in 55 markets. The collaboration combines Sprinklr’s ...

Influencer discovery tools have become a critical starting point for brands building creator partnerships, yet the sheer ...

A survey of more than 1,000 U.S. consumers finds that 90% are open to seeing short-form video content on publisher sites, ...

Rowan Ellis has built a digital space where complex ideas feel accessible, necessary, and deeply human. Her long-form video ...

Generative AI transforms from experimental tool to core infrastructure in the creator economy, but consumer enthusiasm cools ...

When the world slowed down in 2021 due to COVID, Los Angeles-based actress and screenwriter Hannah Marie Hines found a new ...