During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

次回のウェビナーに参加し、年齢や性別を超えた戦略的オーディエンスをどのように解き放つことができるかをご覧ください。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの活用で、グローバルな ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

通过跨平台洞察确保战略的有效性 受众的注意力分散在无数个接触点上，因此全面衡量受众参与度和活动效果就变得极为重要。仅仅依靠单个平台的数据会造成受众旅程的孤立和不完整，从而无法真正了解投资回报率或改进未来战略。 Nielsen ONE 提供了受众如何参与所有媒体渠道（数字、传统线性 ...

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

尼尔森广告英特尔CTV将于2025年第四季度在澳大利亚推出，它将为YouTube TV、Netflix、Prime、Hulu等平台上的互联电视广告支出和创意策略提供强大的洞察力，帮助广告主、代理商和媒体所有者优化广告活动，超越竞争对手，在快速增长的CTV市场上实现投资回报率最大化。

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. And branded ...

Login to our client portal to access Nielsen’s audience data, analytics and tools that power your impact.