Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, ...

Sky Sports’ attempt to boost its popularity with young, female fans backfired spectacularly over the weekend after a furious ...

Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its 'lil sis'.

Sky Sports has scrapped its new female-focused TikTok channel, Halo, after it faced a backlash online with its posts ...

WELL that was embarrassing. Amid much pastel-coloured, heart emoji’d fanfare, Sky Sports last week launched its brand new ...

The British subscription sports platform, with the best of intentions and no doubt a very solid business case, launched a ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

The channel was met with fierce criticism as soon as it went live, with fans arguing its content and branding was patronising ...

Sky Sports killed off its female-focused Halo TikTok channel after just three days following backlash for its patronizing ...

Sky Sports has sensationally dropped its new Halo brand after a furious backlash to the female-targeted "lil sis" of their ...

Sky Sports has issued a statement after axing its 'patronising' new female-focused TikTok channel Halo just days after its ...

Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, ...