GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the ...

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D ...

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...