GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

MSNBC host Jonathan Capehart almost lost his cool on Saturday when discussing the backlash against Cracker ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their ...

MSNBC hosts Jonathan Capehart and Eugene Daniels had a field day roasting MAGA “snowflakes” for their outrage over Cracker ...

As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D ...

The restaurant chain’s new look dropped Uncle Herschel and the iconic barrel, sparking backlash and a market slide.