Dans le cadre du MBA Digital Marketing & Business, fruit du partenariat entre l’INSAG Business School et l’EFAP, nos apprenants ont bénéficié de l’expertise de Vanessa Vincent-Rochereuil, spécialiste du marketing relationnel, du CRM et de l’expérience client. Elle les accompagne dans la maîtrise des stratégies de fidélisation et d’automatisation marketing, tout en plaçant la compréhension du parcours client et la personnalisation de la communication au cœur de son approche. Une belle illustratio
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