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Diffusion of Innovations
3:37
YouTubeQUT IFB101
Diffusion of Innovations
Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely ...
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Diffusion of Innovations Examples
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Diffusion
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