It's been more than a century since the first first Macy’s Thanksgiving Day parade. The annual event is a beloved tradition of the holiday. A highlight of the parade is the giant balloons towering over the streets of New York City. These popular fixtures made their debut during the fourth annual parade in 1927. Who was the puppet master behind these ingenious inflatables? https://bit.ly/4pzXgbY What's your all-time favorite balloon? | Smithsonian Magazine

@macys Holiday Windows Just Dropped for 2025 🎄✨ The red curtains came down after a 10-second countdown and the new 2025 holiday windows were finally revealed 🌟 They’re officially live for the season and open for everyone to see. If you’re in NYC this week, make a stop, it’s Christmas Magic on 34th St 🥰 📍 Macy’s Herald Square 🗓️ Open now through the holidays 💸 Free to visit | New York Mickey