Most agents secretly run their business on Level 1: Manual Mode. Everything depends on them remembering: replying to leads, updating a spreadsheet, setting a reminder “for later.” Follow‑up is random, notes live in different apps, and deals close when timing and luck line up. It works… until it doesn’t. One busy week and half the pipeline goes cold. Some agents upgrade to Level 2: Assisted Mode. They use templates, a basic CRM, maybe a calendar reminder or two. It’s better than nothing, but it s

Dislodging Debris: Manual Skill in Tire Maintenance

Not every campaign should be handed over to Google’s automation. Performance Max (PMax) is powerful, but there are moments when Standard Shopping campaigns are the smarter play. Here are five strategic insights: 1️⃣ Granular control – When margins are tight, manual bidding ensures your high-value SKUs get the spotlight. 2️⃣ Clear intent signals – Standard Shopping keeps traffic clean and conversion-focused, avoiding diluted discovery clicks. 3️⃣ Transparency – Stakeholders want clarity. Standard