Pediatric rare diseases are often underdiagnosed. GeneDx wants to change that.
Pediatric rare diseases are often underdiagnosed. GeneDx wants t…
Il y a 1 mois
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‘We chase the miracles of science so you can chase your dreams’: Sanofi unveils new global campaign
‘We chase the miracles of science so you can chase your dreams’: S…
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Rewriting the rules of pharma launches
Rewriting the rules of pharma launches
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GoodRx’s latest ad stars a cowgirl and a prairie dog sidekick in the Wild West
GoodRx’s latest ad stars a cowgirl and a prairie dog sidekick in the W…
Il y a 2 mois
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What medical marketers can learn from Dove’s iconic Real Beauty campaign
What medical marketers can learn from Dove’s iconic Real Beauty ca…
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Novartis is reportedly returning to the Super Bowl 
Novartis is reportedly returning to the Super Bowl 
Il y a 1 semaine
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Portraying an Alzheimer’s patient won Julianne Moore an Oscar. Now, she leads Lilly’s brain health push.
Portraying an Alzheimer’s patient won Julianne Moore an Oscar. No…
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The FDA’s latest Untitled Letter chides Novartis for Fabhalta ad
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Eli Lilly expands sports-health partnerships with eczema awaren…
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See the 2026 Medical Advertising Hall of Fame inductees
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Off-label drug helps one boy with autism speak, parents say. But ex…
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How insurer Axa turned its brand strategy into award-winning mark…
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Game on: Centrum teams with Dave & Buster’s, Amy Sedaris for brain …
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Check out 15 DTC pharma ads that got flagged by FDA
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WPP launches Open Pro for marketers to create campaigns wit…
Il y a 3 semaines
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Meet TikTok’s ‘GLP-1 influencers,’ documenting their weight loss jou…
5 févr. 2024
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The DTC pharma ad crackdown is underway. What do medical marke…
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100 tattoo artists help cancer survivors transform radiation mar…
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Bridging the gap: How AI, media and strategy connect HCPs and patients
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Figs scrubs in with viral red carpet debut for ‘The Pitt’s Emmy-winnin…
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Sanofi’s Dulcolax flushes away taboos in Pooping Princesses ca…
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SNL’s Kenan Thompson brings comedy chops to Phathom's Voqu…
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Arnold Schwarzenegger teams with Zimmer Biomet to pump up medte…
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With Dr. Marty Makary in power, the FDA’s future comes slightly more …
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J&J, Legend Biotech debut DTC ad for cell therapy Carvykti
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Novartis launches DTC campaign for Entresto
22 avr. 2016
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Novo, Lilly and Novartis lead pharma’s stellar ad performance a…
Il y a 8 mois
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The rise of TikTok’s canthal tilt trend and its impact on beauty standards
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Latest set of Humira commercials debuts to mixed patient response
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Inside Eli Lilly’s bold breast cancer awareness ad debut at the Grammys
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